StyleTread

StyleTread Hybrid Cost Per Sale and Cost Per Lead Campaign

StyleTread launched in November 2010, and quickly became Australia’s no.1 online shoe store. They sell shoes from top Australian designers such as PeepToe, Tony Bianco, Walnut, Lipstik, RMK, I Love Billy, Ugg Australia and select international designer like Guess, Diesel, Fiorelli…

With aggressive plans for growth, StyleTread was looking for a strong partner to help them grow online sales. With previous experience in using affiliate networks in Europe, Bjorn Behrendt, StyleTread CEO, was keen to work with the leading network in the AUNZ market to help grow their online business, with little or no risk.

Objectives

  • Increase Brand Awareness through banner ads on relevant publisher pages.
  • Drive sales to grow the business.
  • Generate leads and increase subscriber database.

Solution

What solution did you come up with to achieve the client’s objectives?

Showcase your expertise. Give some details and lots of images and examples of your work.

The main solution was launching the StyleTread program to our affiliate network of over 3,000 publishers, with a mix of banners, buttons and text links.

We also worked with them to produce a compelling offering to publishers, with a very competitive payout, as well as online coupons and special offers that they could offer their consumers.

Results

The most important part – what results did you achieve? Provide stats, figures etc. This has enabled StyleTread to produce over 1600 transactions, with an dollar value of over $250,000, just using affiliate marketing.

Additionally, we generated over 10,000 subscribers to their email database, with more being added all the time.

  • Average of 250 orders through affiliates per month.
  • Constant flow of new contextual creatives/banners.
  • Individual production of creatives/banners for affiliates.
  • Meaningful and long-term relationships with affiliates.
  • Reached a database of over 100,000 subscribers.
  • Creation of individual promotions for affiliates.
Jyoti from StyleTread:

Viva9 has been a strong partner of ours since launch. The team at Viva9 has been very proactive in helping us build our affiliate program from the ground up, and have been great to work with. We are looking forward to a long and successful partnership with Australia’s leading affiliate network.